Marketing & PR

Powerful creativity for individual communication concepts

At Jagdfeld Real Estate, marketing and PR are based on two pillars: Corporate communications and mall marketing, which is tailored to the shopping centers we manage.

As part of our corporate communications, we develop image campaigns for our Group as well as strategies for our corporate image, personnel marketing, project acquisition and press and public relations work. After all, real estate projects have always generated media interest. In times of citizens’ initiatives, the Internet and social media, professional media support is therefore indispensable. In addition to news about our existing properties, we also report on current project developments, for example. In the office and residential real estate sector, we also develop a value-enhancing corporate identity that enables the properties to be marketed to specific target groups through print and online campaigns.

In mall marketing, our detailed analysis of the ‘genius loci’ at the beginning of every successful project forms the core of a strong story. We develop a long-term marketing strategy for our centers that is creative, effective and results-oriented, taking into account all touchpoints of the customer journey. With LIMBIC® we are always one step ahead and can therefore react specifically to rapidly changing customer requirements.